TREE HUGGER. It was the first time for 16-year-old Angela
Anero to support the reforestation caravan with her mother,
a PBSP employee.
planted as PBSP kicks off Cebu refo caravan
July 4, 2018
CEBU CITY – In an
effort to conserve and manage the watersheds of Cebu, over 200
employees from 20 companies and organizations joined Philippine
Business for Social Progress (PBSP) and the Department of
Environment and Natural Resources (DENR) in kicking off its 27th
Cebu Hillylands reforestation caravan recently.
The Cebu Hillyland
reforestation caravan supports the rehabilitation of the
29,000-hectare Central Cebu Protected Landscape (CCPL), also called
the Cebu Hillylands. As the largest rainforest and only source of
potable water in Cebu, CCPL recharges the province’s groundwater
reservoir and is home to several endemic and indigenous plant and
Now on its 27th year, PBSP
aims to reforest 30 hectares of the Buhisan Watershed and Forest
Reserve (BWFR), by bringing the business sector to either adopt a
hectare for reforestation or mobilize tree planting volunteers. The
annual kickoff also aims to ensure 85 percent survival of the trees
by tapping partner communities to establish and maintain the adopted
For this kickoff, the
volunteers planted 25,000 seedlings within 10 hectares of the BWFR,
where Cebu’s 106-year-old surface water dam is also located.
Certified Tree Huggers
It was the first time for
16-year-old Angela Anero to join the refo caravan kickoff with her
mother, who is a PBSP employee. While she is active in doing
community service in her school, planting for Cebu’s watersheds was
a totally different experience for her.
“It is not just planting a
tree, but the right ones that will really help protect our water
reserves and other life forms. It is exciting when you learn that
you are planting for the future of our forest. I also feel proud to
be part of the advocacy that my mother’s NGO works for,” she said.
Ludo & Luym Corporation
Production and Operations Manager Nidal Bergado, on the other hand,
is no stranger to such activity as he has been volunteering his time
as a tree planter (hugger) since he was a child. His father, a
school principal, would always remind him on the importance of trees
and plants and would often bring him to the outdoors to plant trees.
His love for the environment continued as an employee volunteer for
the company in PBSP’s annual reforestation caravans.
“I always volunteer to
plant trees whenever an opportunity arises because I know how
important a tree is. Since PBSP’s reforestation caravan started in
1992, our company has always been supporting the cause by sending in
volunteers. We also adopted a hectare for reforestation,” Bergado
30 hectares in one year
Since the launch of PBSP’s
reforestation caravan some 27 years ago, the business-led NGO has
planted about 4.1 million tree seedlings in 1,640 hectares with help
from 16,361 volunteers. Through this, PBSP has successfully uplifted
the lives of more than 200 farmers in CCPL by tapping them as
partners of the program.
Participating companies of
the kickoff include AAI Worldwide Logistics, Inc., Asalus
Corporation (Intellicare), Certa RCube Technologies Corporation,
Connected Souls, Funai Electric Co., Ltd., Halsangz Plating Cebu
Corporation, Ludo & Luym Corporation, Philpacific Insurance Brokers
& Managers, Inc. Cebu (Philinsure), R.A. Mojica and Partners, San
Nicolas Elementary School Teachers and Employees Multipurpose
Cooperative, St. Theresa’s College, Taiyo Yuden Employees
Multipurpose Cooperative, TMX Philippines, Inc., Vivant Corporation,
and Wellmade Motors and Development Corporation.
The kickoff is also in
partnership with the local government unit of Barangay Pamutan, the
Emergency Rescue Unit Foundation, Cebu Provincial Disaster Risk
Reduction and Management Office, and the Bacsan Sapangdaku Farmers