for road safety heads to DLSU
March 5, 2018
TAGUIG – After
officially launching its Corporate Social Responsibility (CSR)
initiative, global online car platform Carmudi has renewed efforts,
starting off its road safety campaign for this year in one of
premier universities in the country.
The Carmudi Academy for
Road Safety (CARS) program kicked off for 2018 at the De La Salle
University (DLSU) in Manila.
The CARS program is
designed to create awareness and help students – particularly in
Universities and Colleges – raise their basic understanding of road
During the event, Kris
Lim, Head of Public Relations and Marketing of Carmudi Philippines,
reiterated the road safety program focuses on three fundamentals
that would lead to better and safer driving: right knowledge; right
skills; and right attitude.
He shared to the
participants some facts and figures pertaining to road safety,
specifically road accidents that occurred in the Philippines.
According to Lim, a
surprisingly huge number of the motoring public (composed of
drivers, pedestrians and commuters) lack the basic knowledge of road
signs, markings, traffic rules and regulations, does not have the
sufficient defensive driving skills and as does not practice proper
attitude while on the road.
He also said that the
program held at De La Salle University (DLSU) is just the start of
series of campus workshops that they will be doing as the year
“Instilling in their minds
the key factors to better and safer driving is not a one-time event
but a continuous program for Carmudi," Lim said.
"Our aim is to create a
harmonious and safer driving environment for motoring public," he
Further, the Automobile
Association Philippines (AAP) – a constant partner of Carmudi
Philippines in its road safety efforts – took part in the
inauguration of the CARS program.
Through AAP Advocacies
Manager Cynthia Reyes, the national auto club discussed the overview
of Republic Act 4136 – also known as the Land Transportation and
Traffic Code – and showed scenarios which resulted in road crashes.
Carmudi forged its
partnership with AAP, which also led to assisting the club in the
reproduction of copies of the RA 4136, which was also given to the
Aside from AAP, Carmudi
also invited road safety advocate Arnel Doria that further discussed
the advantage of defensive driving on the road and driving behavior
Meanwhile, Lim said that
they will moving around the country, as they are now in talks with
various colleges and universities that shares the vision of creating
a sustainable road safety effort in the motoring facet of the