photo L-R: DTI One Town, One Product (OTOP) Consultant Leon
Flores receiving the award for Lipi Shoes, DTI Trade and
Investments Promotion Group Assistant Secretary Rosvi C.
Gaetos, Gifts and Graces Executive Director Victoria
Jalandoni, Vicky’s Pili and Food Products Managing Owner
Myra Zandra Gestiada, DTI Secretary Ramon M. Lopez,
Greenlife Coconut Products Sales and Marketing Director Ma.
Frances Rubio and Pamela Rubio, and DTI’s Bureau of Domestic
Trade Promotion Director Rhodora Leano.
DTI awards top Go
Lokal! brand discoveries for 2017
March 12, 2018
MAKATI CITY – The
Department of Trade and Industry through its Go Lokal! program
recognized four (4) top MSME suppliers as Top Brand Discoveries for
2017 during its Go Lokal! Buyers’ Day celebration on 8 March 2018 at
the DTI Go Lokal! Showroom in Makati City.
Lipi Enterprises, Vicky’s
Pili and Food Products, Green Life Coconut Philippines Inc., and
Gifts and Graces Fairtrade Foundation Inc., were awarded Top Brand
Discoveries for 2017 after careful screening of all established Go
Lokal! MSME suppliers with the following criteria: sales
performance, number of retail partners carrying the brand, social
impact and professionalism.
“As you know, this
initiative of the Department is really meant to elevate and upgrade
the kind of Micro SMEs that we have here in the country. We want
them to be discovered. We want them to be empowered. We want to give
them the mainstream place that they deserve – retail malls and
outlets which are our partners. It’s different when they are given
the chance to succeed,” said DTI Secretary Ramon M. Lopez during the
The awarded brands were
among the micro, small, and medium-sized enterprises (MSMEs)
registered in Go Lokal! that availed the product development
provided by DTI and the free marketing platform through DTI’s retail
Mr. Joseph Lucero of Lipi
Enterprises, admitted that access to selling areas was their primary
obstacle before being a Go Lokal! supplier. “With Go Lokal!
initiative, the DTI helped in bringing us into the malls. They were
the conduit between the malls and us, small businesses,” added
Lucero. In 2017, Lipi sales increased to 100% after joining Go Lokal!.
Meanwhile, Gifts and
Graces, a foundation that was created to connect Filipino artisans
and underprivileged communities with consumers, was able to showcase
their products at the Go Lokal! retail store in Robinson’s Place
For Green Life Coconut
Products, their presence in various Go Lokal! store locations such
as Rustan’s, Robinson’s Ermita, and in 25 City Malls nationwide
contributed to their big sales in 2017 amounting to over seven
hundred thousand pesos. Vicky’s Pili and Food Products was also
recognized for their high-quality pili nut products which recorded a
13% increase in their total sales in 2017 through Go Lokal!
Go Lokal! is a retail
concept store and an innovative marketing tool developed by the DTI
to showcase quality, cool, modern and 100% Filipino products and
help MSMEs in accessing mainstream market.
At present, DTI Go Lokal!
has established partnerships with Enchanted Kingdom, SM, Robinsons,
Ayala Malls, Rustan’s, Duty Free Philippines, Shopwise, Marketa and
City Mall. These partnerships paved the way for over 30 Go Lokal!
retail stores in the country.