Innovaland to build Condominium in Palo; elates Mayor Petilla

By BRYAN M. AZURA, RETA-8
November 16, 2010

PALO, Leyte  –  Palo Mayor Remedios ‘Matin’ Petilla was all praises to the senior corporate officials of Innovaland Sales and Marketing after the latter paid her a courtesy visit and informed her that Innovaland Realty and Prime Peak Properties will soon start a construction of a condominium development at Brgy. Candahug, this municipality.

Innovaland, one of the fastest growing real estate companies in the country, said that it already forged into an agreement contract with RBC Distributors, Inc. owned by Romeo Carbonel based in Tacloban City which includes a condominium development in a 3-hectare lot owned by the latter located near the boundary of Tacloban and Palo facing the Leyte Gulf.

Shionel Gesite, general manager of Innovaland, said that the development worth P1Billion will include 6 buildings of 7-storey each enough to house 420 condo units. “This is going to be the first in Region 8 and the construction will start soon,” Gesite said who is a native of Balangkayan, Eastern Samar. “I am glad that Mayor Petilla warmly welcomed us,” he continued.

Mayor Petilla said that she is glad that Innovaland has considered her town to be the host of one of its expansion projects. The municipality currently is the primary choice of real estate developers for housing ventures because of its large raw lands ideal for improvement. Among those that made into this town are the Vista Land and other locally based real estate developers.

Glorisimo Pionilla, President and Chief Executive Officer of Innovaland, said that basically, business expansions of his company is challenged by the inability of the majority of Filipinos to own house and lot in their own country. “Owning house and lot here is basically unaffordable and inaccessible,” Pionilla expressed in a message.

Poverty, according to him, has been the primary culprit of the fate of the many Filipinos. “That is why we innovate ways so that every Filipino family will have their own house and lot,” Pionilla said.

The company’s recent developments were focused on low to medium-cost housing units. It started going into realty in 2003 and has since built various ambitious projects in Baguio, Tagaytay, Cavite, Pampanga, Bulacan and Antipolo.

Pionilla added that aside from real estate, it now has ventured into consumer products direct selling business to practically provide entrepreneurial ventures to many Filipinos paving a way for them to own decent housing units. Gesite said that the company has so far developed health products for sale and more will be included in the product list before the year ends. These will be available to anybody who wants to go into business for a minimal investment. For inquiries and free product presentation, just call or text 0926-573-3611.

“We want to empower every Filipino so that real properties will not just be for the rich and the famous but to every ordinary citizen including the people belonging to the marginalized sector of the society,” Pionilla said.

Meanwhile, Petilla expressed that other than housing priorities, also included among the crucial concerns of her administration is the absence of a decent memorial park in her jurisdiction. Although plans for developing a park are underway, Innovaland said it will consider the intention of the former governor and congresswoman. “We will look into the possibilities as we want to live up to our name which comes from the word ‘innovate,’ Gesite said.