The Express 
          Publications, completing a Silver Jubilee of media service
          
          TOWARDS A GOLDEN ANNIVERSARY 
          25 YEARS HENCE
          
By
          CHITO D. DELA TORRE
          December 22, 2012
          Today, December 22, the 
          Leyte Samar Daily Express begins to navigate its next 365-day course 
          as a “positive, fair, and free” regional daily newspaper as it 
          commemorates the 25th year (a silver jubilee, indeed!) of the Leyte 
          Samar Express publishing industry in simple anniversary activities at 
          its main office, the first floor of the Knights of Columbus Building 
          along Padre Zamora street, Tacloban City. 
          
          As it does, the couple who 
          are behind this trademark of free journalism in the Waray Region, 
          Dalmacio “Massey” Candido Grafil and Alma nee Montallana, both from 
          the province of Eastern Samar, renew their commitment of continually 
          improving on their service of catering to the information needs of the 
          news reading public in Region VIII. 
          
          A solid proof to that 
          renewal is their having aptly prepared themselves, their personnel, 
          and their office for the rising challenges to the publishing industry. 
          On the mechanical aspect, they acquired and caused the installation 
          right at this office last October 28 two units of the latest brand of 
          printing equipment that can hasten newspaper production: one 
          platesetter and one plate processor. Just after about 3 minutes – 
          counted from the time the editorial content navigates to the “network” 
          until it gets its finished form on a plate – the latest issue for the 
          day of the Leyte Samar Daily Express is ready for printing. In the 
          next hour or so, the newspaper gets off the offset printing process, 
          ready for distribution to its different circulation outlets around the 
          region. Between 6 and 7 o’clock in the morning of each day, from 
          Monday to Sunday of each week, newsstands in Tacloban start selling 
          this newspaper. By the middle of last month, these two acquisitions, 
          having been commissioned to their fullest, produced their first print 
          form of this paper. The other preparations corresponded to these 
          innovative changes.
          This attribute further 
          demonstrates the responsiveness of the editorial management. That is 
          why it continues to attract advertisers and newsmakers. In another 
          vein, it also helps prepare future journalists by enlisting interns 
          from among mass communications and media-related courses. Its 
          competent editorial force, themselves veteran journalists, headed by 
          editor-in-chief Vicente “Ven” S. Labro, who hails from Catbalogan, 
          Samar, provide the necessary guidance and mentoring (where needed) to 
          all their staff members, including interns, and others who wish to 
          work for the Leyte Samar Express publications. 
          
          Yes, publications, for aside 
          from the daily, the Express family has also been publishing weeklies 
          in the different parts of the region, with provincewide circulation, 
          apart from a city edition.
          The Express newspapering 
          industry has kept on growing since its first newspaper publication, 
          the Leyte Samar Weekly Express which first hit the streets exactly on 
          December 22, 1988, less than two years after the Philippines regained 
          its democracy from a dictatorial regime. The LSWE, acronym for that 
          newspaper, became the mother of the weeklies subsequently published – 
          the first inside-page provincial edition having been the “Leyte Samar 
          Weekly Express Biliran Edition” under the editorship of community 
          organizer-NGO worker Socorro “Intoy” Cotejar of Naval (capital of 
          Biliran province) – until the birth in year 2001 of the Leyte Samar 
          Daily Express (LSDE, or Daily Express, for short), thanks to the 
          daring but encouraging idea of Emil Justimbaste who at once became its 
          first editor-in-chief. 
          
          During the days of the LSWE, 
          the Leyte Samar Express Newsmagazine was born, with this writer, while 
          serving as associate editor and columnist of the weekly, taking the 
          cudgel as editor-in-chief. The Newsmagazine continued until the daily 
          became the regular flagship publication of the Express family.
          True to its social 
          obligation and duties, the Express family, notably the men and women 
          behind the LSDE, adhere to the avowed ethics and principles of 
          journalism and find active membership in such respectable media 
          organizations as the national Philippine Press Institute, and some 
          local groups, like the erstwhile and then defunct Leyte Private Media 
          Inc., and the popular, now 12 years old, Express It At The Park (EIATP) 
          which began with only four men – Massey himself, now LSDE columnist 
          Alvin G. Arpon, Emil, and engineer Wilson Chan, general manager of 
          Leyte Park Hotel. Other regional and provincial organizations, such as 
          the Philippine National Police Press Corps, Samar Island Press Club, 
          the Catbalogan Cable TV Media Nucleus (CCATMAN), Region Eight 
          Tri-Media Association (RETA), and other independent media groups. 
          Besides responding to requests for reportorial coverage (like those 
          from regional government agencies and local government units, and even 
          requesting militant sectors), or participating in building advocacy 
          lines as the media sector, the Express, specifically the LSDE, also 
          closely coordinates with the Philippine Information Agency. This 
          involvement accentuates the “positive”, or pro-active, character of 
          LSDE.
          Among the pioneers in the 
          Express family, aside from Massey and Alma themselves, had been David 
          Genotiva, Loly Isiderio, Inocencio P. Maderazo, Atty. Aurelio D. 
          Menzon, and this writer. 
          
          
          LSDE in Directories
          Leyte Samar Daily Express 
          appears in websites or blogs which present it as among those worth 
          simply posting or displaying or as part of a directory, or fit for the 
          “marketplace” (meaning, marketable). 
          
          In the National Library of 
          the Philippines, the Information Technology Division online public 
          access catalogue posts the following for year 2012 under the link 
          koha.nlp.gov.ph/cgi-bin/koha/opac-detail.pl?bib=570427 in the NLP 
          website:
          
          From Sell123.org, tagging 
          LSDE as company/Philippines/889095.htm, a screenshot of the entry 
          says:
          
          In the Philippine 
          Information Agency Region VIII website, via web.vis.net.ph where the 
          search link states “lineagencies/pia/index.php?option=com_content&task=view&id=22&Itemid=1”, 
          LSDE occupies the top space its “PA – VIII Daily News Reader”:
          
          (The PIA is a Philippine 
          government agency with a regional office in Tacloban, the first and 
          only highly urbanized city in the Leyte-Samar-Biliran Waray Region.)
          Here’s however a website 
          entry, which is not (italicized texts) entirely true, from 
          www.Tradezz.com, the LSDE being tag-linked as 
          corp_644788_Leyte-Samar-Daily.htm:
          
          
          The LeyteSamarDaily.net
          In its own website, 
          leytesamardaily.net, now, since 2011, finds a 3-column layout page 
          with the following sections available only a mouse click after, below 
          the date of posting:
          On the left column – News 
          with photo, and reference titles (Categories) to what you may want to 
          read from the archives: ‘ANNOUNCEMENT’, Editorial, Letter (letters to 
          the editor), features, opinion columns, entertainment, message (such 
          as that of His Holiness Pope Benedict XVI for the 46th World 
          Communication Day, published on May 20, 2012), opinion columns, news 
          (banner [News 1] and second stories), Ulat Sa Bayan, and uncategorized 
          items;
          The middle column is the 
          main display board for the referenced items. A click on a chosen item 
          leads to the full text of that item. Often it displays the top-billed 
          photograph, followed by an editorial cartoon, a lead to the “Second 
          Story”, and leads to the other articles. Opened after the Home page, 
          the following information is given at the bottom of the full-display 
          item: name of the writer (as tagline, if not mentioned in the 
          beginning of the article as a by-line) or the source, date at which 
          the item is published in the net page, guide as to where the item is 
          found, and a folio on the “previous topic” and “next topic”. A 
          feedback section is found at the bottom of the column, in which a net 
          reader can write reactions or mere thoughts related to the item found 
          in the upper section of the column, or to any other item accessed via 
          this net page; and
          On the right column – In the 
          Home page, one finds leads to Opinion (often with photos of 
          columnists, followed by a summary lead to News 1 and then leads to 
          More news1 Headlines. The anchor section sometimes gives leads to the 
          Feature stories, and titles of articles that are presently “Trending” 
          (which also indicates how many are reading or have read each trending 
          article), while the bottom liner gives exactly what number are you 
          presently among those visiting the LSD net. Browsed, the net page next 
          ushers your to a poll survey (today the survey is on the question “How 
          often you visitLeyteSamarDaily.net” [then as you browse, the inside 
          survey question faces you: “How did you find LeyteSamaDaily.net”], 
          while for a longer time in the past, it was about rating the water 
          service in Tacloban) which elicits reader’s participation, then it 
          gives you the FaceBook “Like” pluggers, the “Live Traffic Feed” (a 
          real-time view with menu) showing who reads what item and from which 
          point of the globe, Latest Topics, and Recent Comments.
          Here’s a screen shot of the 
          “Trending” on the home page for December 19, 2011, as of 6:14 p.m.:
          
          
Fair 
          Newspaper
          The region’s one and only 
          daily newspaper, that the Leyte Samar Daily Express still is, 
          demonstrates its adherence principle of fair reporting, or fair 
          journalism. Publisher Massey Grafil sincerely and deeply views it 
          likewise as an obligation on the part of both the newspaper itself and 
          its writers. Thus, it gives space to all those who feel they are 
          affected by any item it publishes, except in the case of opinion 
          columns, where, as established and sustained by legal jurisprudence 
          and clipped up by editorial newsrooms, the contents and claims therein 
          remain the sole and full responsibility of the opinion column writer. 
          Even then, here, where some parties are affected, columnists get up to 
          that level of being able to provide clarifications especially when 
          their claimed “sources” are challenged”.
          Examples of how LSDE 
          responds to this obligation, when not available during newsgathering 
          and editing (which actually includes “crosschecking for accuracy” – as 
          I always emphasized in my lectures on news writing since 1975 to 
          various audiences [high school and college students, community 
          information officers, professionals, advisers of school or campus 
          writers, fellow journalists, and government information officers]), 
          are these references to letters to the publisher: denials and/or 
          rectifications to allegations in a news item written by Alvin P. 
          Cardines concerning the performance of nursing schools in the nursing 
          board exams, sent in by ESSII/OIC, chief administrative officer 
          Marcelo M. Uy of the Commission on Higher Education (letter dated 
          March 2, 2011), Naval State University president III doctor of 
          education Edita S. Genson, and Professional Regulation Commission 
          regional director German P. Palabyab (the last two letters published 
          on March 4, 2011). The effort on fairness went so far as to include 
          this down-to-earth statement by Palabyab: “.... May I suggest next 
          time; your prestigious newspaper should send me an experienced 
          reporter, instead of a cub reporter who conducts his interview on the 
          phone only. A more matured and experienced writer might have a 
          different report. Your reporter by the way came to see me and claimed 
          that his original manuscript was changed by your editor.” (Alvin 
          called Marcelo on February 28, 2011 and the latter “stated that the 
          CHED Regional Office has no data available regarding the issue .... 
          did not identify any school” and told Alvin that his position was 
          “OIC, Chief Administrative Officer” (not CHED OIC).
          
          Growth and Acceptance
          The preponderance of opinion 
          column writers in a newspaper is in a way an indication of a 
          newspaper’s growth and acceptance, gauging likewise the potential 
          number of “followers” each columnist has anywhere in the world.
          As of today, as could be 
          gleaned from the LSDE net pages, this daily newspaper is endorsed by a 
          total of regular columnists (otherwise, they would not anymore be 
          writing for LSDE and their columns will no longer see print). The 19 
          names of columns and columnists are as follows (arranged 
          alphabetically by writer’s name:
          
          Behind the regular 
          “Commentary” are the opinions of Fr. Roy Cimagala and the veteran 
          national journalist Juan Mercado who writes with depth and historical 
          insights.
          There had been other 
          columnists, editors, staff writers, and regular contributors (either 
          as reporters or free lance writers) to both the LSDE and its sister 
          publications, as well as in the harbinger Leyte Samar Weekly Express.
          The coming innovations will 
          certainly see more coming in. Region VIII certainly likes that.