Young catwalk
entrepreneur first to gain permission to use world landmark
Jessica Minh Anh to host
Singapore’s fashion phenomenon in the sky following Grand Canyon
Press Release
December 16, 2013
PARIS – Never failing to
impress, Jessica Minh Anh just announced Singapore’s latest landmark
and award winning development, Gardens by the Bay’s Skyway, as the
official venue of the highly anticipated J Spring Fashion Show on 5
March 2014. Jessica, one of the world’s youngest fashion
entrepreneurs, is the first and only person to be given permission to
use this exclusive Skyway for a catwalk. Embodying the finest new
technology and the greatest creativity, the up-in-the-sky 128 metre
long catwalk between giant tree-like structures is expected to further
redefine modern fashion standards.
Gardens by the Bay is part
of Singapore government’s vision to create a "City in a Garden” and
position Asia’s superpower city as a leader in environmental
sustainability and landscape architecture. The collaboration of J
Spring Fashion Show’s catwalk, and the illuminating high tech skyway
overlooking Singapore’s famous skyline, is the central attraction. The
picture perfect venue matches Jessica Minh Anh’s concept of combining
Mother Nature’s creation and man kind’s innovation in the digital age.
The outdoor masterpiece will
present an exquisite combination of Haute Couture and Ready-To-Wear
collections from 4 continents. Jessica Minh Anh said “You will see a
perfect balance between clean cut silhouettes and decorative details
with multiple layers, strong colours and transparent pieces”. Jessica
have previously worked with designers such as British fashion leader
Paul Costelloe, Japanese power house Yumi Katsura, Dutch celebrity
designer Addy van den Krommnacker, Lebanese Haute Couture designer
Ziad Nakad, Portuguese bridal house Joana Montez & Patricia de Melo,
and Taiwanese sensation Shiatzy Chen among many others. She added
“There will be some surprises too!” Jessica’s previous productions
have incorporated a cake dress and a dove as part of the show.
This is not the first time
Jessica Minh Anh turned an iconic venue into a phenomenal catwalk. The
young director of J Model Management has continuously reached new
heights at the incredible speed of 3 shows per year in different
continents. Her recent achievements include the world’s highest
fashion show on the Grand Canyon Skywalk in the US last month, the
first ever catwalk on London’s Tower Bridge and PETRONAS Twin Towers’
Skybridge in Kuala Lumpur, the 90 metre floating catwalk on the Seine
River in Paris, and the world’s first sundeck catwalk on Costa
Atlantica in Dubai. And now with her ambitious event in Singapore’s
Gardens by the Bay, there is definitely no sign of her slowing down.
