Philippines to join
America's most iconic catwalk
History making catwalk on
top of America
Jessica Minh Anh to host the first fashion phenomenon at One World
Trade Center
Press
Release
June 15, 2014
MANILA – You are looking at the first
ever fashion shot taken on the 63rd floor of the new One World Trade
Center. The girl in the picture, who produces the most iconic catwalks
on earth, is about to turn America’s tallest building into a fashion
destination on June 25th, 2014. Overlooking New York’s famous skyline
at sunset, Jessica Minh Anh’s multiculural Summer Fashion Show will
celebrate the strength of the new generation.
The model turned
entrepreneur will bring together an exquisite combination of Haute
Couture, high end Ready-to-Wear, and active wear collections from
different continents. Similar to her previous sky high catwalks, there
will be a creative mix of simplicity and sophistication with a burst
of colors, textures and dramatic flair. The current lineup includes
Lebanese celebrity designer Ziad Nakad, Peruvian artist and public
figure Norka Peralta, Spanish sensation Diego Cortizas of Chula,
Indonesian lifestyle brand HAY UNITED, America’s very own accessory
brand Cat Footwear, Russian talent Alina German, Brazilian jeweler
Cristina Sabatini, and the Philippines’ pride Puey Quiñones. Each
designer will premiere a special collection inspired by the symbolic
location.
“One World Trade Center is a
global icon and is the perfect venue for a fashion show that
celebrates designers from across the world.” said Jordan Barowitz,
Director of External Affairs for The Durst Organization.
To complement Jessica Minh
Anh's extraordinary vision, New York based sound and lighting
specialist Bentley Meeker will utilize theatrical fixtures to evenly
light the highly anticipated catwalk. The artistic set up will cast
the models' reflections against the octagonal glass walls as well as
onto the smooth and polished 63rd floor of the Tower.
Besides the flawless fashion
demonstrations and high-tech setups, Jessica’s impressive hairstyle
will be part of the attraction. Taking on the challenge is award
winning Italian stylist Nunzio Saviano, who will complete Jessica’s
signature look. Joining the creative process is American cosmetics
brand Mehron equipped with their innovative line of celebrity favored
products.
The red carpet event will
welcome company directors and CEOs, country ambassadors and
consulates, America’s influencers, international designers, and
national and international press. To ensure a unique experience for
the exclusive guests, Jessica Minh Anh has teamed up with French chef
Sebastien Pourrat, owner of Cocotte SoHo to bring in the most
exquisite cuisine and beverage collections. Sebastien will operate an
open kitchen and create a special ambiance that matches the grandness
of the event.
The official press
conference will be held closer to the show at W New York - Downtown,
where One World Trade Center can be seen at its best. “We are thrilled
to be a part of this historic event” said Patrick Horstmann, General
Manager. “W always offers insider access to what is new/next in
fashion, and Jessica Minh Anh’s Summer Fashion Show definitely
exemplifies that.” The event is also supported by Hollywood Banners
and A76 Productions.
On her decision to select
America’s newest landmark for her next history making showcase,
Jessica Minh Anh said “One World Trade Center represents
determination, innovation, and ambition, which are the qualities I
stand for as a young entrepreneur. Similar to the Tower, I strongly
believe you’ve got to dig deep to rise high.” This principle seems to
be consistently reflected in Jessica Minh Anh’s many international
catwalks as she continues to reach new heights and claim the sky.
Prior to hosting the world’s highest fashion show on the Grand Canyon
Skywalk at 4,000 feet above the Colorado River in 2013, Jessica Minh
Anh has hosted previous fashion phenomena’s on London’s Tower Bridge
PETRONAS Twin Towers’ Skybridge at 44 and 175 meter high meters
respectively. For more information about the show, please visit
www.jmodelmanagement.co.uk and www.facebook.com/jmodelmanagement.