players in Tacloban promote the keychains.
Toby’s Sports join forces to empower girls through access to
football and education!
August 1, 2019
TACLOBAN CITY –
FundLife are excited to announce a new partnership with Toby’s
Sports – the Philippines’ largest multi-sports retailer. The effort
will aim to protect, educate and empower marginalised girls through
the retailing of special keychains to support FundLife’s work in
communities. The limited-edition designs will sell across 10 Toby’s
Sports branches, including its Flagship store in BGC. All proceeds
from the sales will go directly to help more girls access safe
spaces to play sports and further their education through FundLife’s
sports-based educational programs.
The announcement comes
after FundLife launched its Girls Community League (GCL) movement at
the World Football Summit in Kuala Lumpur on 29th April. The
regional movement, which started in Tacloban in 2018, aims to give
equitable access to 23,000 marginalised girls and boys across the
Philippines by 2023, through the creation of community-led football
The partnership with
Toby’s Sports will allow consumers to stand with girls and support
them through equitable access to play, education and opportunity.
Under the banner of ‘Rock the chain, let them play,’
socially-conscious consumers will be given a chance to purchase the
stainless steel, engraved keychain for only P129, which is the cost
to keep one girl in the GCL program for two weeks.
“We want to show people
that a small contribution goes a long way – by giving up just one
Starbucks coffee every month, it can keep one girl enrolled in the
GCL program – buying a keychain is a great way to start a
conversation with friends and family about supporting girls to have
access to sports and education,” said Kimberly Lopez, FundLife
“We are extremely happy to
partner with Toby’s Sports in this campaign. Toby’s Sports has long
been a champion of helping children through sports and this
collaboration is very exciting for FundLife,” added FundLife Program
Director, Marko Kasic.
GCL is supported through
global partners, which includes Common-Goal, a global movement of
professional football who have chosen to donate 1% of their wages to
supporting football for good programs.
“We’re excited to partner
with FundLife in this amazing initiative. At Toby’s Sports, we
believe in harnessing the power of sports to change lives, and we
applaud FundLife for doing what they can to make sports accessible
to these girls,” said Toby Claudio, President of Quorum
International Inc., the parent company of Toby’s Sports.
The proceeds of sales from
the GCL keychains will be used to support FundLife’s football for
good projects that currently reach over 5,000 children in Tacloban,
Cebu and Northern Mindanao and to bring the Girls Community League
to even more aspiring football players.
Cebu has over 300 players playing in U15 and U17 age
groups. (A table showing league standings of GCL - Cebu.)