Pinyapel earns D&AD pencil
October 31, 2019
PASAY CITY – The
Philippine-made Pinyapel, a specialty paper made from discarded
pineapple leaves, bagged a Wood Pencil at the D&AD Future Impact
Awards 2019 in recognition of its potential to create a huge impact
on environment and sustainability as it is proposed to be a food
packaging alternative to single-plastic. The award will be presented
in New York City, USA on November 6. Industry professionals consider
the D&AD pencil as equivalent to “career knighthood”.
With this recognition of
Pinyapel, it will receive a D&AD Wood Pencil, a place on the D&AD
Future Impact Accelerator programme, especially designed to
accelerate Pinyapel’s development in order to deliver tangible
impact in their category area within 12 months. The D&AD Future
Impact Programme supports great ideas that have the potential to
change the world.
Winning a Wood Pencil also
provides an opportunity for the Philippine team behind Pinyapel to
pitch at the D&AD Festival 2020 to gain support from venture
capitalists (VCs) and creatives, a pass to the D&AD Festival 2020, a
dedicated space at the Impact exhibition in London, 12-month
membership and a year of exposure to a global audience through D&AD
and third-party press.
Design and Art Direction
(D&AD) is a British non-profit that exists to celebrate, inspire,
and nurture excellence in design and advertising in the United
Kingdom and worldwide. More than just awards, D&AD has world-class
training programmes, accelerator platform, and festival to support
the industry towards creative excellence.
“Pinyapel’s recognition in
the international scene is a big leap in our move to promote
Philippine design and innovation excellence. It highlights the
Filipino brand of design point of view that is anchored in
‘malasakit’ which brings an authentic Filipino design perspective on
developing impact-driven solutions that address the problems of
today and of tomorrow, while protecting the future generations and
ensuring a better future for them,” said Department of Trade and
Industry Secretary Ramon M. Lopez.
Pinyapel was the result of
a research and development initiative led by the Design Center of
the Philippines on pineapple leaves. After its breakthrough research
on developing the material, it collaborated with Nature’s Fresh
Pineapples for the supply of raw materials; CDO Handmade Paper, for
paper sheet processing; and Ideatechs Packaging, Inc., for paper
sheet conversion to food packaging applications.
The Pinyapel project was
led by the Design Center’s materials research and development
program, which aims to produce sustainable, cost-effective and
commercially viable materials and contribute to strengthening local
Pinyapel is reflective of
Design Center’s quadruple bottomline approach to circular design.
The project began with the intent of maximizing the use of
agricultural waste to improve the livelihood of farmers
(prosperity), address concerns on dwindling natural resources and
offer alternatives to plastic (planet); collaborate with local
enterprises (people); and consequently, show the world what the
creative and design mind of Philippines can do (purpose),” said
Design Center of the Philippines Executive Director Rhea O. Matute.
“With the country’s desire for a more value creating economy, Design
Center hopes to develop and unlock more commercialization
opportunities for impactful ideas like Pinyapel,” Matute further
Pinyapel production and
Pinyapel is a specialty
paper that is reinforced and print-viable for secondary packaging
applications. It may also be used for gift bags, paper cup sleeves,
and corrugated paper.
harvesting the discarded leaves from pineapple plantation, drying
the leaves under direct sunlight, pulping and rinsing the cut
leaves, and pounding the rinsed pulp. Reinforcing solutions are used
to improve the mechanical properties of the material. Once dry, the
paper sheets are either run in corrugating machines for corrugated
paper and cup sleeves or cut out for paper bag production.
Pinyapel leaves during
production and after consumer use can be used as raw materials to
produce brown bags and cardboards.
With the challenges faced
by the pulp and paper industry in sourcing pulp locally, Design
Center’s move to develop Pinyapel and partner with local businesses
provided an alternative and sustainable source for paper. It is also
seen as an additional income source for farmers in the country’s
large pineapple production area, with a total hectarage of 63,904
according to the Philippine Statistics Authority’s April -June 2019
Quarterly Bulletin on Major Fruit Crops; thus, providing new purpose
and value to what was previously considered agricultural waste.
The Design Center’s
materials research and development program has explored the
potential of agricultural waste and otherwise overlooked resources
as raw materials for various product applications, impacting the
design and value of Philippine products.