DOT-8 conducts
workshop on tourism plan preparation
By ADOR LEANDA HURTADO
April 4, 2011
CATBALOGAN CITY –
The tourism stakeholders of the three provinces of Samar gathered for
the Samar Island Tourism Master Development Plan Workshop from March
30 to 31 at the New Maqueda Bay Hotel in
Catbalogan
City.
The two-day activity was organized by the Department of Tourism -
Regional Office 8 (DOT-RO8).
The Department of
Tourism also brought along a team of experts from the Berkman
International Incorporated (BII), a private professional consulting
and project management firm contracted by the DOT for the purpose of
preparing the Tourism Master Development Plan (TMDP). The BII team was
led by former DOT Undersecretary Dr. Evelyn Pantig and also included
Professor Reil Cruz, the Marketing Specialist and the Dean of the
Asian Institute of Management; Dr. Victoria Apuan, a Sociologist and
Gender Specialist; Ms. Elizabeth Espino, a Landscape Architect and
Land Use Planner and Ms. Agatha Gatbonton who is the BII Product
Development Specialist.
The workshop was meant
to assist the three provinces in the preparation of their respective
Tourism Master Development Plans (TMDP) on which the tourism plan for
the entire island shall be based on. It was designed according to the
project’s objective of creating a Samar Island Tourism Master
Development Plan (SITMDP) that balances economic development and
environmental preservation. DOT and BII endeavours to come up with a
framework that will veer towards community-based empowerment that
values the preservation of the area’s natural resources and cultural
heritage.
To attain these
objectives, the first workshop had each province identifying the
existing strengths, weaknesses, opportunities and threats in their
area. This exercise enabled the participants to identify traits,
resources and policies that could hinder or facilitate their growth.
It also enabled them to identify certain circumstances that they
should take advantage of, avoid or prepare for. These learnings were
taken into consideration in the second workshop as the participants
formulated their Mission, Vision, Goals and Objectives. The last
workshop was the Selection/Identification and Reprioritization of
Tourism Development Areas.
Based on the workshop
inputs, the SITMDP shall be formulated containing other key
information including an an assessment of how existing policies,
resources, constraints and threats affect each province’s potential
growth. The plan will also cover a wide range of data ranging from a
conceptual design for the Tourism Areas for Development (TDA)
including a development strategy and targets with timeframe and cost,
to an investment portfolio for the identified TDAs, Strategic
Destination Areas or Tourism Enterprise Zones. A marketing strategy,
implementation strategy and monitoring and evaluation system are also
incorporated in the plan.