Unconventional catwalk took over Paris the phenomenal success of Jessica Minh Anh’s Autumn Fashion Show atop the Eiffel Tower

Press Release
November 1, 2014

PARIS – Model and entrepreneur Jessica Minh Anh officially transformed the symbol of the fashion capital, the Eiffel Tower, into the world’s newest catwalk on 31 October 2014. J Autumn Fashion Show marked Jessica’s 8th history making showcase around the globe and promoted the rise of a new generation of creative leaders.

With a vision that goes beyond imagination, the innovative show producer presented a two-tiered outdoor catwalk, which spanned over 150 metres across the first floor of the symbolic tower. Models led by Jessica Minh Anh catwalked through the iconic corridor surrounding the tower before appearing in front of 150 exclusive guests. To enhance the experience, Jessica Minh Anh made full use of the tower’s brand new feature as models stepped on the thrilling glass floor at the end of the catwalk. The panoramic views of Trocadero, Champs de Mars, and over 100 exquisite designs from Europe, Asia, and America were strategically captured for live audiences worldwide. “It was definitely a historic moment. Another flawless presentation by Miss Anh” said Alan Williams, UPS’ front man, who also attended Jessica’s famous Tower Bridge catwalk in London in 2011.

Similar to Jessica’s previous unconventional catwalks, J Autumn Fashion Show 2014 combined art, culture, architecture, and fashion. Participating brands embrace tradition, yet experiment various techniques of modern designs.

Bahraini powerhouse Dar Naseem AlAndalos opened J Autumn Fashion Show 2014 with a French fusion collection. Emphasizing on fashion-forward detailing, the mother-daughter team told the story of luxurious Parisian women through their fifteen elegant long tailed dresses. The show continued with another representative from the Middle East, Saudi Arabian brand OM Fiore, who blended Arab embroidery threads into European fabrics. Thanks to the artistic touch by designer Omaymah Azzouz, the brand successfully premiered a modern Abaya collection, which mixed warm summery colours with darker tones of autumn and winter.

Next in line was Indian talent Shilpa Reddy, who brought edge to the grand catwalk with bold colours, well-formed structure, and distinctive cuts. The most significant look inside the collection, worn by Jessica Minh Anh, combined a fitted military inspired blazer with sharply padded shoulders and royal-styled trousers. It stood out as a statement for strong independent women in the ever-evolving today’s world. Going back to classic, Danish brand Soul Made Faroe Islands presented an authentic knitwear collection inspired by Nordic heritage. Debaj from Qatar further beautified the catwalk with Parisian floral art embroidered on finest organza and chic velvet.

All the way from Canada, Sho Sho Esquiro added Native American vibe to the catwalk with interesting elements such as gold beading, abalone, seal, carp, and beaver tail. The vibrant 8-piece collection truly reflected the deep connection between the designer and her land. The surprise addition to Jessica Minh Anh’s catwalk was the 17-year-old American talent Kate Walz, whose fabric manipulation techniques sealed her place in the show. Kate’s collection focused on handcrafted sculpture, draping, and whimsical detailing, which were highlighted when the gowns were in motion. “Kate represents the daring new generation who choose to experiment” said Jessica Minh Anh.

Haute couture designer Hoang Hai closed the show with class and extravagance. Pushing the creative envelope, the Vietnamese talent presented a smooth transition from cloud-like elegant dresses with lace, chiffon, and floral motif, to floor length hand beaded gowns with transparency and architectural elements. The final masterpiece, which embodies femininity and radiates modern beauty, was designed with Jessica Minh Anh as the inspiration. Wearing her Eiffel Tower inspired hairstyle, the model appeared like a vision in Hoang Hai’s dream-like white dress and Montblanc’s signature white diamond bracelet and ring ending the historic catwalk.

The red carpet event welcomed country ambassadors, luxury buyers, global 2000 company directors, international fashion designers, and the press. Guests were treated with freshly made Italian breakfast by Pozzetto before taking their seats at Dyson-heated VIP area. The show was also supported by Before Beauty Bar, Acanthe-Sol, Lyric Hotel, and Unexpected from Paris as well as Fridja, Intricate Creations, and Elite Marking in London.

On her decision to host J Autumn Fashion Show 2014 on the Eiffel Tower, Jessica Minh Anh said “I see a strong connection between fashion and the best of locations. The most exquisite designs should be displayed at architectural masterpieces” She added “Eiffel Tower represents an artist’s dreams, and inspires their many creations. I wanted to make those dreams attainable”. She definitely did.

At the incredible speed of three-month preparation per show, Jessica Minh Anh is set to continue to reach new heights and claim the sky. Prior to hosting the world’s highest fashion show on the Grand Canyon Skywalk and America’s most iconic catwalk atop One World Trade Center, Jessica Minh Anh produced fashion phenomena’s on London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, Gardens by the Bay’s Skyway, and Costa Atlantica’s sundeck among others.