Transforming the Eiffel Tower into a catwalk

Jessica Minh Anh chose Paris for her eighth history-making fashion show around the globe

Press Release
September 29, 2014

Fashion Week may be fabulous, but it pales in comparison to Jessica Minh Anh's history making catwalks at the most iconic venues in the world.” – Fox5 New York.

Global fashion sensation Jessica Minh Anh will transform the most famous architectural wonder and the symbol of the fashion capital, the Eiffel Tower, into the world's newest catwalk on 31 October 2014. Covering the panoramic view of Paris, the highly anticipated J Autumn Fashion Show will present extraordinary collections from eight countries and mark Jessica's eighth history making catwalk around the world.

Visually pushing the envelope, Jessica Minh Anh has designed a two-tiered outdoor catwalk, which spans over 150 metres across the first floor of the symbolic tower. Her master plan also includes a special VIP seating area heated up with Dyson's latest AM05 technology, and a breakfast area filled with Italy's finest Pozzetto's bakeries and beverages. It is no doubt that exclusive guests, who are ambassadors and ministers, business and fashion leaders, and international press, will enjoy the historic moment in style.

Similar to Jessica Minh Anh's previous fashion phenomena on London's Tower Bridge, Grand Canyon Skywalk, and One World Trade Center, J Autumn Fashion Show 2014 will present a combination of art, culture, architecture, and fashion. Over 120 haute couture and ready-to-wear pieces from Europe, Asia, and America have been carefully selected for the one-of-a-kind catwalk. Participating fashion brands embrace tradition, yet experiment with innovative techniques of modern designs.

Bahraini powerhouse Dar Naseem AlAndalos will premier a new breed of haute couture with a French-Moroccan fusion collection. Emphasizing on luxurious caftans and fashion-forward detailing, the mother-daughter team beautifies lavish, modern women. Another representative from the Middle East is Qatari luxury brand Debaj, who uses intricate embellishments and floral art. Inspired by Parisian elegance, Debaj will transform Islamic Abayas into original masterpieces. Joining the region's finest is Saudi designer Omaymah Azzouz of OM Fiore, who blends Arab embroidery threads into European fabrics.

Returning to Jessica Minh Anh's iconic catwalk is Vietnamese “King of the Red Carpet” Hoang Hai. The celebrity Haute Couture designer will premier his dream-like collection, which includes hand-beaded details and creative cuts. Merging the East and the West on a global platform, Indian sensation Shilpa Reddy will present a bold statement with clean structure, premium fabrics, and impeccable finishes.

Inspired by her native heritage, Danish designer Beinta Poulsen of Soul Made will showcase her authentic Autumn Cool knitwear collection. Similarly, Canadian talent Sho Sho Esquiro uses Native American techniques to create a brand new collection of classic silhouettes in alluring colour palettes. Adding a refreshing dynamic to the unconventional catwalk, Jessica Minh Anh is introducing for the very first time a 6-piece collection by American designer Kate Walz. The 17-year-old talent has managed to impress the young entrepreneur with her innovative concepts and fabric manipulation techniques.

Besides the garment collections, Jessica Minh Anh has handpicked German brand Mont Blanc to add luxury and heritage to the unique catwalk.

To compliment Jessica Minh Anh's extraordinary vision, Paris' very own Before Beauty Bar is currently preparing architectural hairstyles and flawless makeup looks. The show is also supported by Unexpected from Paris and Elite Marking in London.

Considering Jessica Minh Anh's previous symbolic catwalk venues, it came as no surprise that her choice for Paris is the Eiffel Tower. “I see a strong connection between fashion and the best of locations. The most exquisite designs should be displayed at architectural masterpieces” said Jessica. “Eiffel Tower represents an artist's dreams, and inspires their many creations. I want to make those dreams attainable”.