DTI-DOST to
expand MSME marketing capabilities through OneSTore.ph
By
DTI-ROG
April 4, 2018
MAKATI CITY – The
Department of Trade and Industry (DTI) will tie up with the
Department of Science and Technology (DOST) to help micro, small and
medium enterprises (MSMEs) expand their market and reach clients
online with the OneSTore.ph.
“MSMEs are the backbone of
the Philippine economy. And as part of President Rodrigo Duterte’s
whole-of-government approach to assist MSMEs, we are teaming up with
DOST to impact the lives of more Filipino entrepreneurs,” said DTI
Secretary Ramon M. Lopez.
The OneSTore.ph is a first
government e-commerce platform (Business–to-Customer and
Business-to-Business platform) dedicated to marketing high-quality
Filipino products of MSMEs through the worldwide web by “bringing
quality products at Filipino doorsteps.”
This comes as DTI
intensifies marketing capabilities of MSMEs to help them reach the
mainstream market.
Under the OneSTore.ph
agreement, DTI will promote the oneSTore.ph to MSMEs through Negosyo
Centers as a platform where they can market their products on-line.
At the same time, DTI will
make Negosyo Centers accessible to clients of DOST and allow clients
to display and dispatch their products with its payment and logistic
partners in One Town One Product (OTOP) Philippines HubStores,
subject to availability of space and to DTI priorities and promote
oneSTore and provide signage for the spaces provided for oneSTore.ph
and oneSTore hub in every OTOP Store identified as co-branded hub,
among others.
The One Town, One Product
(OTOP) Philippines is DTI’s collaborative program with national
government agencies and local government units as a customized
intervention to level up the products of various localities and
drive inclusive local economic growth.
DOST, on the other hand,
will develop and maintain oneSTore.ph where its accredited Regional
Hubs and MSMEs may sell products and services to its clients and
engage with payment and logistics partners and provide better
oneSTore.ph services to its accredited Regional Hubs, MSMEs and its
partner agencies.
DOST will also provide
priority to jointly identified OTOP products for product development
initiatives including improvements in packaging and labeling,
subsidy or discounts in testing fees, equipment support such as the
Small Enterprise Technology Upgrading Program (SETUP), and
strengthen research and development efforts.