Does the Philippines have what it takes?

Sky high male model search - may the fittest men win

Press Release
February 9, 2014

MANILA – The countdown to the highly anticipated J Spring Fashion Show on the world’s latest architectural wonder, Gardens by the Bay’s OCBC SKYWAY, on 5 March 2014 in Singapore has officially started. Known for her female-only, history making catwalks, Jessica Minh Anh’s latest VIP-only showcase will feature male models for the very first time. In this rare opportunity, male models will compete to wear original designs which will feature alongside female collections of Haute Couture and Pret-A-Porter dresses from across the globe. The J Male Model Search is open worldwide from 8 to 17 February 2014. Three lucky men will win a chance of a lifetime to grace the 128 metre sky high catwalk in the most iconic fashion show on earth.

“We are very excited to discover new faces for the grand catwalk. Male models will definitely bring more energy and diversity to the show” said international model and entrepreneur Jessica Minh Anh. Jessica’s previous female-only catwalks were hosted at some of the most extraordinary venues in the world including London’s Tower bridge, PETRONAS Twin Towers’ Skybridge, Seine River in Paris, Costa Atlantica in Dubai, and most recently the Grand Canyon Skywalk in the US. The winners of the search will wear original creations by London-based designer Mark Marengo, who is known to add a contemporary twist to classic style.

In addition, Lebanese celebrity designer Ziad Nakad will return to Jessica’s phenomenal catwalk to premier his latest Haute Couture collection. The master of shapes, texture and colours is expected to dazzle the finale with an almost unattainable balance between elegance and boldness in his every design.

The winners of the J Male Model Search will be given cutting edge hairstyles by Singapore's No 1 Action Salon who will also design exclusive architectural hairpieces for the female models to compliment Jessica Minh Anh’s extraordinary vision for the show. Japanese cosmetics brand Shu Uemura will add perfect contouring and colouring to the flawless catwalk looks.

The models will be walking in front of exclusive guests, which include country ambassadors, ministers, international designers, company directors and the national and international press. The guests will enjoy a complete VIP experience starting with a red carpet entrance and SoloStep photo booth. Guests will then be seated at the Supertree Grove to enjoy a panoramic view of the entire catwalk on the OCBC Skyway before indulging themselves in artistically designed and freshly made cakes by Singapore’s very own bakery The Patissier at the networking session. At the same time, the press conference will be held at Gardens by the Bay’s spectacular Waterview Room with an expansive view of Marina Bay waterfront.

To ensure seamless installation, Jessica Minh Anh has joined forces with Singapore’s major production company Electronics & Engineering for a high tech sound system, and logistics company Nanyang Inc who will create a highly secure backstage area on the OCBC Skyway as well as the special seating arrangement for guests. Other local partners of the show include SGBanner and InsiderTV Asia besides many others.

The exquisite showcase in the morning will be extended till the evening with the J Spring After Party in the Pan Pacific Orchard Hotel. VIPs will have a chance to see the most unique pieces from the catwalk up close via a mini fashion exhibition. The winners of J Male Model Search will join exclusive VIPs and enjoy networking in style.