Braving storms; One
Paborita at a time
August 27, 2021
SAN PABLO CITY – The outpouring rain brought by Typhoon Glenda may have torn through
the Philippines in 2014, but it has also watered the beginnings of Fadullo’s Bakery and their paborita business. Specializing in soft
bread, Irene Fadullo and her husband have been in the baking
business in Lipa City, Batangas since 2008. Four years later, the
couple ventured into baking paborita crackers, but it did not become
popular in the market instantly. They lacked the necessary permits
to continue the production of the paborita.
However, opportunity stormed through the Fadullos as they weathered
Typhoon Glenda with fresh will and perseverance. As a great demand
for paborita dominated the market, the Fadullos worked day and night
through the power cut in Lipa, Batangas to produce their biscuits.
At first, they had to leave one bundle (100 pcs.) of paborita in the
market and wait for a call to retrieve their unsold crackers back to
their bakery. One day, an unexpected call came asking for more
paborita to be delivered to them.
From then on, the Fadullos started delivering 30 bundles to the
market every week. As their production grew, their need for extra
capital also intensified. They sought the help of CARD SME Bank in
growing their business, starting with a P2,000 loan which helped
them to purchase flour. To increase their production, they decided
to loan P10,000 to buy a secondhand oven. This helped them in
constantly supplying their growing market for paborita.
Now, the Fadullos have increased their capacity by employing their
relatives as well as students with their parents’ consent. This
allows them to provide a source of living to their community and
train the youth to prepare them for their future.
The Fadullos are also now using 31 ovens to help them with their
production. Now, they create 432 bundles of paborita every day.
Walking with CARD has also led the Fadullos to cross paths with
CARD-Business Development Service Foundation, Inc. (CARD-BDSFI)
which helped them improve their facility and secure their
accreditation with the Food and Drug Administration (FDA). Aside
from this, the Fadullos were also introduced to Mga Likha Ni Inay (MLNI)
which supports underprivileged communities through the promotion of
their local products. With the Fadullo’s excellent performance and
contribution to their community, the couple became an awardee in
Pagkilala sa mga Likha ni Inay as the “Gawad Maunlad” in 2017, which
won them P50,000 and a computer package.
Because of the relationship they have built, the Fadullos also
supplied paborita to MLNI that continually promotes and sells their
products to its market. Hijos Tours also integrated the Fadullos
paborita to their travel boxes, proof that CARD has absorbed the
paborita as one of its staple products.
Irene also appreciates the programs offered by CARD to its clients.
“CARD has various programs that will help every individual grow.
Aside from absorbing our products, they also provide trainings on
financial management which helped us greatly,” Irene shared.
However, the pandemic became one more storm they had to overcome to
succeed. The COVID-19 pandemic birthed not only health-related
problems but also competitors who do not have permits but sell
paborita at a cheaper price. Because of this, the Fadullo’s
customers have set their sights on different paborita suppliers. To
counter this problem, Irene set up their own Facebook page where
customers may order paborita when not available in the market.
“As an entrepreneur, you need to know the kind of business you are
dealing with,” Irene said. She continued, “More importantly, you
should trust the product you are selling. You should not give up
easily,” Irene concluded.
With the Fadullo’s dedication and their unceasing mission to grow
their business, the Lipa-based bakery is sure to conquer storms one
paborita at a time.